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Diet Betting Boom: HealthyWage Logs Over $2 Million in Weight-Loss Wagers Placed in First Quarter of 2014, Alone


Healthy incentives industry leader, HealthyWage, reports tremendous response to its new diet program allowing participants to place a personalized weight loss wager and win up to $10,000 for shedding pounds; Success of ‘dieting for dollars’ approach exemplified by notable program participants, including a 137 pound weight loss and a $3,320 financial gain success stories (participants available for interview)



HealthyWage (www.HealthyWage.com), the industry-leading purveyor of financial incentive-based weight loss programs for individuals and businesses, today reported that “HealthyWager” program participants have placed more than $2,000,000 in weight-loss wagers in the first quarter of 2014, alone. With the “HealthyWager,” program dieters select 1) how much weight they want to lose; 2) how much money they want to invest; 3) how many months they want to lose weight. HealthyWage’s proprietary algorithm then tailors each player’s personalized weight loss wager to assure those most in need can benefit from a more lucrative financial incentive intended to help motivate, sustain and aptly reward the weight loss effort. The program proffers the best prize-to-bet ratios for players who are most in need of weight loss. Players can opt for prizes ranging from as little as $100 to as much as $10,000, and can choose weight loss goals as little as 10% and as much as 25% of their starting weight. Players may also choose the timeframe for achieving their goal–as little as 6 months to as long as 18 months.


In order to participate, players must provide two weight verifications–one at the beginning of their challenge, and one at the end–using one of 2 available methods: (1) participants may use HealthyWage’s Video Verification System or (2) they can visit their own doctor or one of HealthyWage’s professional partners—more than 5,000 health club, pharmacy and medical professionals that have a demonstrated interest in finding innovative and effective weight loss solutions such as that HealthyWage provides.


Recent cash winners in similar HealthyWage challenges further demonstrate the effectiveness of the ‘dieting for dollars’ approach. Consider these lucrative success stories:


  • HealthyWage participant Nate Campbell lost 137 pounds and won $720 on a $300 weight loss wager. Campbell, who resides in Alabama, was told by his doctor that he was pre-diabetic and in dire need of losing weight. With his wife pregnant with his second child, Campbell sought out a way to keep himself accountable and motivated to successfully stick to a diet. He credits the weight loss wager for providing him with the encouragement to stick with his weight loss regime.


  • HealthyWage participant Donna Craig lost 52 pounds and won $3,320 on a $600 wager. Craig, who resides in Myrtle Beach, South Carolina, cites the fact that she put her own money at risk and could win a lot of money if she was successful as the primary catalyst for her weight loss.


About HealthyWage™ Health and wellness purveyor HealthyWage provides cash incentives, social and expert-based support, tools and resources, and goal-setting and tracking technologies to address our nation’s obesity epidemic and improve America’s collective health.  HealthyWage is at the forefront of the weight wagering movement, having formally created competitive, cash-fueled programs for more than 5,00 Fortune 500 and other companies, hospitals, health systems, insurers, school systems, municipal governments and other organizations throughout the U.S., including Office Depot, Huntsman, and Sonic Automotive, and their program has been more informally run at more than 3,000 companies and organizations.The company was founded in response to academic research that proves even small cash rewards triple the effectiveness of weight-loss programs; that people are more effective at losing weight when their own money is at risk; and that social networks play a large role in the spread of obesity, and will likely play a large role in reversing obesity. Learn more online at www.HealthyWage.com.